Audio, lighting, LED, video, and show control for keynotes, town halls, brand launches, and executive presentations in San Francisco — Moscone halls, SoMa ballrooms, Mission Bay theaters, and FiDi tower decks for the city's tech-keynote calendar.
Designed, programmed, rehearsed, and run by one crew, against one cue stack, in one room.
The keynote lands. Because the room was built to carry it.
ROE Black Pearl BP2 or Visual 2.6mm for primary IMAG and content, with edge-blended projection on cyc when the room asks for softer light. Notch and Disguise on the playback chain, frame-accurate to the speaker's cadence. Sized for the wide-aspect halls at Moscone West, Moscone South, and the Chase Center east concourse.
So the slide doesn't sit on the wall. It belongs there.
L-Acoustics K2 or Kara II flown left-right with front fills and delay rings, DiGiCo Quantum or SD-series at front-of-house. Shure Axient digital wireless on the talent, Sennheiser 6000-series on backups, distributed antenna with redundant RF coordination — important in Moscone where adjacent halls share spectrum during Dreamforce and RSA week.
So the C-suite sounds like themselves. Not like a microphone.
Robe Forte, Ayrton Domino, ETC Source Four LED key on the talent. Programmed on grandMA3 with a backup running tracking. Color temperature matched to the broadcast camera package — Sony FX9, Sony Venice, or Panasonic Varicam, depending on the deliverable.
So the keynote feels alive in the room, and it cuts on the recap.
QLab or Ross Carbonite handling video, lighting trigger cues, audio playback, and broadcast handoffs from one position. Timecode-driven sequences for product reveals, manual standby for the human moments. Redundant playback servers, hot-swap deck.
So the founder hits the line, and the room hits it with them.
A multi-day general session for an enterprise-software platform during Dreamforce week at Moscone West.
2,800 cap · 3 daysA founder keynote for a Series C fintech at The Masonic, with a live broadcast to private LP networks.
900 cap · single dayA quarterly town hall for an AI infrastructure company at Yerba Buena Center for the Arts, in-room plus global stream.
400 in-room · 9k streamAn executive briefing for a biotech hosting analysts at a Mission Bay rooftop during JPMorgan Healthcare week.
60 cap · embargoedA leadership summit for a developer-tools company at Chase Center east concourse, hybrid stream to international engineering offices.
700 cap · 2 days · hybridThe same crew that runs a 50-person executive briefing in a Salesforce Tower deck runs a 5,000-person general session at Moscone West. The variables change. The discipline does not.
Every brief starts with the same questions — what is the speaker trying to land, who is in the room, what does the recap need to look like, and what is the hardest moment in the run-of-show. The rig is sized backward from those answers.
For a 50-person executive briefing, that might be three Source Fours, a discrete L-Acoustics 5XT system, a 75-inch reference monitor on a rolling stand, and a single op at a Mac mini running QLab. For a 5,000-person general session at Moscone West or Chase Center, it is a flown line array, a 30-meter LED ribbon, eight broadcast cameras, a switcher truck, and a comms backbone that touches every department in the building.
Same brief intake. Same rehearsal philosophy. Same person calling the show.
SF load-in is its own discipline. Trucks stage off-site or behind tight Howard Street dock windows, freight is shared across hotel floors, and SoMa venues run with stagehand locals that we coordinate with on every SF call. The historic buildings — The Masonic, Palace of Fine Arts, Bill Graham Civic — each have their own quirks: low ceilings in places, narrow freight, and no second elevator. We treat that coordination as part of the rig design, not as a surprise that costs a day.
The advantage of SF is proximity. Half your audience and most of your speakers live inside a 12-mile radius. The cost is that the rig has to be designed for venues whose freight predates the tech industry — and the cue stack has to be finished before the C-suite walks in from a SoMa office the next morning.
Conference dates anchor the calendar. JPMorgan Healthcare Conference in January around Union Square. RSA Conference at Moscone in spring. Dreamforce in September fills the entire Yerba Buena district. GDC, Web Summit, Salesforce TrailblazerDX, Apple WWDC keynotes — each one bends the available venue pool around it for the week before and the week after.
We plan against the conference calendar, not against the room calendar. The room calendar follows.
For a single-day keynote in a Moscone hall, a SoMa ballroom, or a smaller off-Mission theater, we plan a one-day load-in, a half-day program and previz, a tech rehearsal, a dress, and show. SF venues run tighter freight access than Vegas, so load-in windows are shorter and load-in sequencing matters more. For multi-day general sessions at Moscone West or South, add a day plus a contingency window. We build the schedule against your speaker rehearsals, not against the freight elevator's mood.
Yes. Speaker rehearsals are run by the same console operators who run the show, on the same cue stack, in the same room. Comfort monitors, confidence cues, presentation playback, and IFB are all live during rehearsal. The speaker who walks the rehearsal is the speaker who walks the show.
Both. We deliver a content spec sheet — pixel map, frame rate, color space, codec, safe areas — to whichever team is building the deck or sizzle. We also run a content QC pass on the wall during program day, so the agency sees their work on the actual hardware before the speaker does.
SoMa, Mission Bay, FiDi, and Civic Center. Moscone West and South for Dreamforce and the big tech keynotes, Chase Center for the largest brand activations, The Masonic for music-led launches, Palace of Fine Arts and Bill Graham Civic for cinematic mid-size rooms, Yerba Buena Center for the Arts and Salesforce Park Pavilion for smaller corporate-design briefs, and SoMa hotel ballrooms for executive offsites. The rig scales to the room. SF venues run with stagehand locals that we coordinate with on every call.
Email hello@anydaylive.com with a date window, venue or city, headcount estimate, and a one-paragraph brief. We come back inside one business day with a structured response, questions, a draft scope, and the names of the people who will actually be in the room.
Send the brief. We'll send back the room.
Start a brief →