Corporate / Conference Production / San Francisco
Every room runs.
The whole show lands.
Conference AV production in San Francisco — general sessions, breakouts, plenaries, and hybrid streams. Multi-room, multi-day, one crew, one cue stack. From Dreamforce week at Moscone to RSA at Moscone South to JPMorgan Healthcare around Union Square.
Designed, programmed, rehearsed, and run by one crew, across every room on the floor plan.
What scales with you.
The same crew that runs a 3-room conference at Yerba Buena runs an 8-stage developer conference at Moscone. The variables change. The discipline does not.
Every conference brief starts with the same questions — how many concurrent rooms, what's the comms backbone, where does the hybrid stream live, and what's the run-of-show for the hardest minute of the show day. The rig is sized backward from those answers.
For a 200-person breakout, that might be a discrete point-source PA, a single LED panel array, a Sennheiser handheld + lav, and one op at a flown ATEM. For a 5,000-person main session at Moscone West or Chase Center, it is a flown line array, a 30-meter LED ribbon, eight broadcast cameras, a switcher truck, and a comms backbone that touches every department in the building — including a dedicated comms loop for the hybrid stream director.
Same brief intake. Same rehearsal philosophy. Same crew chief calling every room on the floor plan.
Built for SF rooms.
SF load-in is its own discipline. For a multi-room conference, you can't load Room A and Room B sequentially — you load in parallel against staggered freight windows, with a third crew on hold for the breakout buildouts. SF venues run tighter freight than Vegas — Howard Street dock windows are narrow, freight elevators are shared with neighboring hotel operations, and the historic buildings (Bill Graham Civic, Palace of Fine Arts) have their own quirks. We pre-plot every truck against every dock minute. SF venues run with stagehand locals that we coordinate with on every call.
The advantage of SF is proximity. Most of your speakers and half your audience live inside a 12-mile radius. The cost is that the rig has to be designed for venues whose freight predates the tech industry — and the cue stack has to be finished before the C-suite walks in from a SoMa office the next morning.
Conference dates anchor the calendar. JPMorgan Healthcare Conference in January around Union Square. RSA Conference at Moscone in spring. GDC at Moscone South. Dreamforce in September fills the entire Yerba Buena district. Salesforce TrailblazerDX, Apple WWDC keynotes, Web Summit — each one bends the available venue pool around it for the week before and the week after.
We plan against the conference calendar, not against the room calendar. The room calendar follows.
Questions before the brief.
How early do you need to be in the room?
For a 2-3 day conference with a general session room, 3-6 breakouts, and a hybrid stream rig, we plan a two-day load-in across all rooms in parallel, a half-day previz for the main session, breakout dry-techs the day before doors, and one shared rehearsal block for keynote talent. SF venues run tighter freight than Vegas, so load-in sequencing matters more and dock windows can't slip. For Dreamforce-scale conferences at Moscone where 5-10 simultaneous breakouts share a comms backbone, add a day plus an RF-coordination meeting with the venue.
Can you run breakout sessions and the general session with one crew?
Yes. One crew chief owns the run-of-show across rooms, with sub-crews on each breakout. The main-session cue stack is mirrored to a redundant ops position. Breakouts share comms (Riedel Bolero or Clear-Com FreeSpeak II) so a content-late issue in Breakout 3 is heard at FOH in the main room the same second. We never split the show into vendor silos.
Do you work with our content agency or in-house creative team?
Both. We deliver a content spec sheet — pixel map, frame rate, color space, codec, safe areas — to whichever team is building the deck or sizzle. We also run a content QC pass on the wall during program day, so the agency sees their work on the actual hardware before the speaker does.
Which SF venues do you work in?
Strip and Downtown. Caesars Forum, MGM Grand Conference Center and Garden Arena, Mandalay Bay Convention Center, Aria Convention Center, Wynn Encore Theater, Resorts World Las Vegas, the Las Vegas Convention Center for CES and NAB Show, Allegiant Stadium for the largest brand activations, and Downtown venues for smaller off-Strip work. The rig scales to the room. Vegas venues each have their own stagehand local, and we coordinate with the house on every call.
How do we start a conversation?
Email hello@anydaylive.com with a date window, venue or city, headcount estimate, and a one-paragraph brief. We come back inside one business day with a structured response, questions, a draft scope, and the names of the people who will actually be in the room.