Staging, lighting, LED, audio, scenic, and show control for product launches, reveal moments, press events, and brand activations in Los Angeles.
Built as one room. Programmed as one show. Run by one crew, from sketch to strike.
The reveal is a sentence. The room is the way it's spoken.
Kabuki drops, motion-controlled scrim lifts, rotating turntables, LED reveal walls programmed against precision motion control. Designed in Vectorworks and previzzed in Disguise, prototyped on the floor before the press is in the parking lot.
So the curtain falls the way the headline reads. Exactly there. Exactly then.
ROE Black Pearl BP2 or Visual 2.6mm sized to the hero shot, color-calibrated against the product's own surface treatment. Notch generative content layered with hero film, mapped to the camera position before the camera arrives.
So the wall and the object look like one thing. Not two.
Robe Forte and Ayrton Domino for specular highlights, ETC Source Four LED key for talent, top-down ACL pinspots on the hero unit. Programmed on grandMA3 with redundant control and previz. Color temperature locked to the broadcast and press camera packages.
So the product looks the way it was designed to look. On stage. On screen. On the wire photo.
Multi-camera capture with Sony FX9 and Sony Venice on the stage picture, BlackMagic switcher to ISO record and clean program, IMAG feed for the room and a separate broadcast feed for the wire. AES audio split to the press box.
So the recap cuts itself. So the wire goes out clean. So Monday's news is already shot.
A consumer hardware reveal at a private Arts District warehouse, embargoed press plus invited creators.
350 cap · single dayA footwear capsule launch at a Culver City soundstage built as an immersive walk-through.
800 cap · 4-day installAn EV unveil at a rooftop in Downtown LA, with broadcast feed to the brand's global stream.
500 cap · hybridA retail pop-up activation on Abbot Kinney across three consecutive weekends, same rig, three room states.
12-day run · daily resetA games studio title reveal for partners and press at a Hollywood theatre with synchronized broadcast moment.
650 cap · embargo lift on cueA 50-person press preview in a Venice studio and a 5,000-person consumer reveal at a Downtown LA arena are the same show with different sliders. Same brief intake. Same CAD. Same op calling the reveal cue.
Every brief starts with the moment itself — the one cue everything else is built around. The unveil. The drop. The first time the product is in the room. The rig is sized backward from that single second.
For a small press preview, that might be a 3.9mm LED back wall, two Source Fours on the hero unit, a discrete L-Acoustics 5XT system, and a single op running QLab against a kabuki release. For a flagship reveal, it is a flown rig, an automated scenic mechanic, a multi-camera broadcast package, and a comms backbone that touches PR, security, talent, and the brand creative team.
The room knows what it is being asked to do. Because we asked the same question first.
Earlier than most agencies expect. The room shapes the reveal as much as the deck does. We work best when we are in the conversation at the same time as the venue scout and the creative agency, so the sightlines, the camera positions, and the press flow are designed together, not stitched together later.
Yes. Kabuki drops, rotating turntables, automated drapery, LED reveal walls, motion-controlled lifts, scrim-to-light transitions. Designed in CAD, prototyped against the actual cue, rehearsed until the timing is invisible. The mechanic serves the moment. Not the other way around.
We coordinate the lighting state and stage picture against the camera package the brand and the press are using. That means key-light color temperature, exposure tests with the broadcast team, and IMAG feeds that the photo wire services can take clean. The reveal that the audience sees is the reveal the cameras see.
Yes. We build the LA flagship moment first, then deliver a tour package, a touring CAD, a touring rider, and a content pipeline so other cities or pop-ups can match the reveal without rebuilding the show from scratch.
Email hello@anydaylive.com with a date window, venue or city, the product category, and a one-paragraph brief on the reveal moment. We come back inside one business day with a structured response, questions, a draft scope, and a sketch of the room.
Send the brief. We'll send back the room.
Start a brief →