Immersive experience production in Los Angeles for walk-through installations, multi-room narrative spaces, projection-mapped environments, and brand-built worlds at warehouses, soundstages, and adaptive-reuse venues across the city.
Lighting, sound, projection, scenic, and content engineered as a single dramatic instrument — every room a beat, every transition designed, every walk-through reading as one continuous moment.
Walk in. Believe it. Walk out changed.
Panasonic PT-RQ50K or Christie 4K laser projectors mapped to custom scenic surfaces drawn in MadMapper and Resolume Arena. Surface materials selected for projection gain at the right angle — no hot-spots, no fall-off. Scenic fabrication and content design happen in the same drawing package, no handoff gap.
So the wall becomes the story. Not a screen on a wall.
Distributed speakers per room with independent zones tied to Ableton Live or Q-Lab cue stacks. Surround design for the moments that need it, point-source for the quiet rooms. Reverb tuning room-by-room so each space has a different acoustic identity even when the music is the same.
So you hear the room change before you see it.
grandMA3 console driving cue stacks across every room simultaneously, triggered by proximity sensors, audio cues, or scheduled timing. Lighting that responds to where the audience IS, not just where the show is. Dim transitions room-to-room so the eye adjusts.
So the audience does not notice the design. They notice the feeling.
Pre-built runbook for any installation running longer than 72 hours: gear health checks at every shift change, projection lens cleaning every 48 hours, content QC across all rooms daily, RF coordination weekly, swap-engineer schedule for runs longer than 5 days. The fifth show looks like the first show.
So the experience does not age across the run.
A six-room immersive walk-through for a streaming-platform IP launch at a downtown warehouse, three-week run, scheduled showtimes every forty-five minutes.
6 rooms · 21 daysA projection-mapped brand activation at a Hollywood soundstage, single-night press event, custom Resolume composition tied to a live narration cue stack.
soundstage · single nightA four-room narrative installation for a fashion brand at a Culver City adaptive-reuse venue, two-week run, four scheduled showtimes per day.
4 rooms · 2 weeksA single-room immersive dinner for a hospitality client at a Beverly Hills restaurant, projection-mapped tablescape, 40 guests across two seatings.
tablescape · 40 guestsA five-room experiential installation for a museum partner at an Arts District venue, six-week run, weekend openings only.
5 rooms · 6 weekendsThe same crew that produces a single-night press activation at a Hollywood soundstage produces a six-room three-week walk-through at a downtown warehouse. The variables change. The discipline does not. Projection mapped to scenic, sound designed per room, lighting cued across the walk, content QC every shift.
Immersive experience production in Los Angeles is the discipline of engineering a continuous moment across an architecture the audience moves through on their own pace. The audience is not seated. The cue stack is not linear. The room has to be ready to land its moment whenever the person who walks in arrives. Every room is a closed instrument that has to play in tune with the room before it.
For a downtown warehouse six-room three-week walk-through with scheduled showtimes every forty-five minutes, that is typically six Panasonic PT-RQ50K projectors mapped to custom scenic, Brompton-driven LED at the climax moment, distributed L-Acoustics A15 with six independent audio zones in Q-Lab, grandMA3 cue stacks triggered room-to-room by proximity sensors, and a content team running daily QC across all rooms.
For a single-night Hollywood soundstage projection-mapped brand activation, the rig flexes to a single dramatic instrument — one massive scenic surface, one Christie 4K laser projector cluster, a Resolume composition tied to a live narration cue stack, and a single content operator running the show in real time. Same discipline, different shape. Same crew on every job.
Any space the audience walks through on their own pace where the room has to be doing something whenever they arrive. A multi-room narrative installation. A projection-mapped activation. A walk-through brand-built world at a warehouse. A single dramatic tablescape at a private dinner. The thread is: continuous moment, audience-controlled pace, every surface and every speaker designed as part of one instrument.
A written runbook for any installation running longer than 72 hours: gear health checks at every shift change, projection lens cleaning every 48 hours, content QC across all rooms daily, RF coordination weekly. For runs longer than 5 days, a swap-engineer schedule so no one runs the show fatigued. The discipline is built so the fifth show looks like the first show.
Yes — projection mapping and scenic fabrication live in the same drawing package. We design the show first, specify the projection surfaces and angles in MadMapper or Resolume Arena, then partner with one of three vetted LA scenic shops to fabricate to those specs. One project file. One install schedule. Projection gain calibrated to surface material before the show opens.
Each room is a closed acoustic instrument with independent speaker zones tied to Ableton Live or Q-Lab. Reverb tuning room-by-room so each space has its own identity even if the music is shared. Crossover-tuned transitions so the audience hears the room change as they walk through the doorway. Surround for the rooms that need it, point-source for the quiet rooms.
Email hello@anydaylive.com with venue or property, dates or date window, the shape of the experience (single room, multi-room walk-through, single night vs. multi-week run), and a one-paragraph brief on what the audience should feel by the time they leave the last room. We come back inside one business day with questions, a draft scope, and a draft cue map.
Send the brief. We'll send back the world.
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